April 26, 2017

The Shockingly Best Time to Send Your Email Newsletters

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According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while
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April 26, 2017

7 Email Marketing Myths You Need to Stop Believing

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Myth #1: The Best Time to Send Email is on Monday or Tuesday Myth #2: Subject Lines has to be UNDER 50 characters Myth #3: You Should NOT Send Emails to “Inactive” Users Myth #4: Emails has to be Beautiful to be Effective Myth #5: More Emails = Annoying Subscribers
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April 26, 2017

5 Common Email Marketing Mistakes You MUST Avoid!

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      Email marketing when done right can result in thousands of dollars earned. When done wrong, it can end up with you receiving complaints and unsubscribes. A highly responsive list with low unsubscribe rates is not a result of luck. One needs to carefully balance promotions with useful
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April 26, 2017

7 Reasons Why Your Email Marketing is a Flop

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      You may often hear the saying, “The money is in the list.” That saying is incomplete. It should be… “The money is in the list only if your email marketing works.” If you have a big list of freebie seekers or you do not have a good
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April 26, 2017

Discover the Disadvantages and Advantages of Email Marketing

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      Email marketing is a tool. Just like any tool, it can be used to benefit you or if used wrongly, may end up ruining your business. The difference between using an axe to chop a tree and using the same axe to accidentally chop of your arm
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April 26, 2017

How Often Should I Email My List?

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      This question, “How Often Should I Email My List?”, is often asked by marketers on message boards, forums, etc. How often do you email your list? If you email your list too often, they may get sick of you and unsubscribe. If you don’t email them often
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April 26, 2017

How to Keep Your Emails Out of the Dreaded Spam Folder

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      Email deliverability issues have always been and will always be the main bugbear when it comes to email marketing. You never want your emails to end up in your prospective client’s spam folder where it will never be seen. Email service providers have gotten way more stringent
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April 26, 2017

Should I Choose Aweber or GetResponse?

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      There are several autoresponder services on the market such as Aweber, MailChimp, iContact, GetResponse, InfusionSoft, Office AutoPilot, etc. Despite such variety, 2 major contenders stand at the top of the heap. Aweber and GetResponse. They are the Stallone and Schwarzenegger of autoresponders. Anybody and everybody who gets
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April 26, 2017

Should You Use the Churn and Burn Method?

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      The churn and burn method is used to describe building your list quickly and sending affiliate offer after offer to the people on your list. There are only 3 things that can happen here. Either the subscriber buys what you’re recommending or they ignore your recommendation. The
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April 26, 2017

Single Opt-in VS Double Opt-in. Which Should You Choose?

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      You know that the money is in the list. You know that you need to build a huge list. You even have your autoresponder selected. Now you’re creating your form and you don’t know if you should go with single opt-in or double opt-in option. Even if you
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