April 26, 2017

Buying, Renting or Building an Email List! The In-Depth Analysis

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Email list is a central part of your email marketing campaign. This list is the main connection between your campaign and its success. And if you are familiar with email marketing you must know that these email lists can be bought, rented or even built by yourself if you have
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April 26, 2017

Common Mistakes to Avoid During Email Marketing

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New to email marketing? We have got everything you need to know to avoid common rookie mistakes in this field. In fact, this is not unique to newbies, even experienced marketers who are indulging in email marketing can learn a thing or two. Small mistakes can cause big problems in
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April 26, 2017

5 Best WordPress Plugins for Email Marketing

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Did you know that out of 300 marketers, 86% of them use email to promote their business and offers (according to a survey conducted by Gigoam and Extole)? There are over 4 billion email accounts worldwide today, and this number is going to increase to 4.3 billion by the end
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April 26, 2017

7 Things to Remember When Publishing an E-Newsletter

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Keep your ‘subject line’ short (only 5-7 words, or 50-60 characters) and dynamic, with most of your important words in the beginning. Do not try to sell, otherwise you will be perceived as ‘spam’ by your readers. On average, a person spends 51 seconds reading a newsletter. Keep your content
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April 26, 2017

5 Common Email Marketing Mistakes You MUST Avoid!

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      Email marketing when done right can result in thousands of dollars earned. When done wrong, it can end up with you receiving complaints and unsubscribes. A highly responsive list with low unsubscribe rates is not a result of luck. One needs to carefully balance promotions with useful
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April 26, 2017

7 Reasons Why Your Email Marketing is a Flop

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      You may often hear the saying, “The money is in the list.” That saying is incomplete. It should be… “The money is in the list only if your email marketing works.” If you have a big list of freebie seekers or you do not have a good
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April 26, 2017

Discover the Disadvantages and Advantages of Email Marketing

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      Email marketing is a tool. Just like any tool, it can be used to benefit you or if used wrongly, may end up ruining your business. The difference between using an axe to chop a tree and using the same axe to accidentally chop of your arm
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April 26, 2017

How Often Should I Email My List?

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      This question, “How Often Should I Email My List?”, is often asked by marketers on message boards, forums, etc. How often do you email your list? If you email your list too often, they may get sick of you and unsubscribe. If you don’t email them often
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April 26, 2017

How to Keep Your Emails Out of the Dreaded Spam Folder

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      Email deliverability issues have always been and will always be the main bugbear when it comes to email marketing. You never want your emails to end up in your prospective client’s spam folder where it will never be seen. Email service providers have gotten way more stringent
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April 26, 2017

Should I Choose Aweber or GetResponse?

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      There are several autoresponder services on the market such as Aweber, MailChimp, iContact, GetResponse, InfusionSoft, Office AutoPilot, etc. Despite such variety, 2 major contenders stand at the top of the heap. Aweber and GetResponse. They are the Stallone and Schwarzenegger of autoresponders. Anybody and everybody who gets
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