April 26, 2017

A Guide to Adhering to Data Privacy when Using an Email List

Comments are off
Data privacy is a hot topic in the tech world right now. If you are an email marketer, using the email list to send out campaigns, data privacy should be a major concern for you. There are laws regarding this all over the world and adhering to these laws not
Continue Reading
April 26, 2017

7 Beautiful Email Design Examples for Inspiration

Comments are off
A beautiful email design does not always have to use flashy and jaw-dropping visuals to make it more appealing. An email with a simple layout with just couple basic colors will be enough to entice your subscribers to know more about you, your brand, and take action Use simple color
Continue Reading
April 26, 2017

How Cleaning Your Email List can Drop Your Bounce Rate?

Comments are off
Bounce messages are part of the email marketing world. Many times the reasons are beyond control and other times your emails or lists are to be blamed. This is one of the golden principles of email marketing that must be followed in all cases, bounce rates should be as low
Continue Reading
April 26, 2017

Buying, Renting or Building an Email List! The In-Depth Analysis

Comments are off
Email list is a central part of your email marketing campaign. This list is the main connection between your campaign and its success. And if you are familiar with email marketing you must know that these email lists can be bought, rented or even built by yourself if you have
Continue Reading
April 26, 2017

Common Mistakes to Avoid During Email Marketing

Comments are off
New to email marketing? We have got everything you need to know to avoid common rookie mistakes in this field. In fact, this is not unique to newbies, even experienced marketers who are indulging in email marketing can learn a thing or two. Small mistakes can cause big problems in
Continue Reading
April 26, 2017

7 Key Email Marketing Metrics That Matters the Most

Comments are off
There are many data to keep track of for email marketing success – from open- and click-through rates to conversion and unsubscribe rates. There are plenty other metrics to keep track of, but for many marketers, all those data could be overwhelming rather than useful. So, if you find yourself
Continue Reading
April 26, 2017

The Shockingly Best Time to Send Your Email Newsletters

Comments are off
According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while
Continue Reading
April 26, 2017

7 Email Marketing Myths You Need to Stop Believing

Comments are off
Myth #1: The Best Time to Send Email is on Monday or Tuesday Myth #2: Subject Lines has to be UNDER 50 characters Myth #3: You Should NOT Send Emails to “Inactive” Users Myth #4: Emails has to be Beautiful to be Effective Myth #5: More Emails = Annoying Subscribers
Continue Reading
April 26, 2017

11 Powerful Email Marketing Tips to Get Your Emails Opened, Read, and Clicked

Comments are off
For every$1 you spend on email marketing, it generates, at least, $38 in return. MailChimp suggest sending emails between 1-3pm (2pm to be exact) as it is safe and reliable in getting it opened, read, and clicked. Sending a ‘welcome email’ right away (within 48 hours) is considered an effective
Continue Reading
April 26, 2017

How to Optimize Your Emails for Mobile Devices – 5 Effective Tips

Comments are off
Tip #1: Keep your email content brief and short Tip #2: Consider the size of your email design Tip #3: Use strong, simple, and clear calls to action Tip #4: Use a simple layout for your emails Tip #5: Test the text version of your email In today’s fast-paced world,
Continue Reading