Email lists decline by 20–30% every year. An email list that was built up a year ago, may have a significant portion of invalid email addresses. If you are using an email marketing software such as mailchimp or active campaign, this may flag up its spam filters and cause your Email Delivery, List Building

Data privacy is a hot topic in the tech world right now. If you are an email marketer, using the email list to send out campaigns, data privacy should be a major concern for you. There are laws regarding this all over the world and adhering to these laws not Email Delivery

The truth is an email is a powerful tool in the world of marketing. According to DMA, email has an ROI of 3800%. This number alone corroborates the impact of email on a business. And email is omnipresent; by the end of 2016, there will be 4.3 billion email accounts. Email Copywriting, Email Delivery, List Building

A beautiful email design does not always have to use flashy and jaw-dropping visuals to make it more appealing. An email with a simple layout with just couple basic colors will be enough to entice your subscribers to know more about you, your brand, and take action Use simple color Email Delivery

Bounce messages are part of the email marketing world. Many times the reasons are beyond control and other times your emails or lists are to be blamed. This is one of the golden principles of email marketing that must be followed in all cases, bounce rates should be as low Email Delivery, List Building

Email list is a central part of your email marketing campaign. This list is the main connection between your campaign and its success. And if you are familiar with email marketing you must know that these email lists can be bought, rented or even built by yourself if you have Email Delivery, List Building

New to email marketing? We have got everything you need to know to avoid common rookie mistakes in this field. In fact, this is not unique to newbies, even experienced marketers who are indulging in email marketing can learn a thing or two. Small mistakes can cause big problems in Email Copywriting, Email Delivery

There are many data to keep track of for email marketing success – from open- and click-through rates to conversion and unsubscribe rates. There are plenty other metrics to keep track of, but for many marketers, all those data could be overwhelming rather than useful. So, if you find yourself Email Delivery

According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while Email Delivery

Myth #1: The Best Time to Send Email is on Monday or Tuesday Myth #2: Subject Lines has to be UNDER 50 characters Myth #3: You Should NOT Send Emails to “Inactive” Users Myth #4: Emails has to be Beautiful to be Effective Myth #5: More Emails = Annoying Subscribers Email Delivery