Email lists decline by 20–30% every year. An email list that was built up a year ago, may have a significant portion of invalid email addresses. If you are using an email marketing software such as mailchimp or active campaign, this may flag up its spam filters and cause your Email Delivery, List Building

Data privacy is a hot topic in the tech world right now. If you are an email marketer, using the email list to send out campaigns, data privacy should be a major concern for you. There are laws regarding this all over the world and adhering to these laws not Email Delivery

According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while Email Delivery

Myth #1: The Best Time to Send Email is on Monday or Tuesday Myth #2: Subject Lines has to be UNDER 50 characters Myth #3: You Should NOT Send Emails to “Inactive” Users Myth #4: Emails has to be Beautiful to be Effective Myth #5: More Emails = Annoying Subscribers Email Delivery

For every$1 you spend on email marketing, it generates, at least, $38 in return. MailChimp suggest sending emails between 1-3pm (2pm to be exact) as it is safe and reliable in getting it opened, read, and clicked. Sending a ‘welcome email’ right away (within 48 hours) is considered an effective Email Copywriting, Email Delivery

Tip #1: Keep your email content brief and short Tip #2: Consider the size of your email design Tip #3: Use strong, simple, and clear calls to action Tip #4: Use a simple layout for your emails Tip #5: Test the text version of your email In today’s fast-paced world, Email Delivery

As a marketer, it is important to reach out to potential customers through all mediums. Of all the mediums, email tends to be an effective and cost friendly way to promote your product or services. You can do a lot with email marketing. And since so many businesses are taking Email Delivery

The truth is an email is a powerful tool in the world of marketing. According to DMA, email has an ROI of 3800%. This number alone corroborates the impact of email on a business. And email is omnipresent; by the end of 2016, there will be 4.3 billion email accounts. Email Copywriting, Email Delivery, List Building

A beautiful email design does not always have to use flashy and jaw-dropping visuals to make it more appealing. An email with a simple layout with just couple basic colors will be enough to entice your subscribers to know more about you, your brand, and take action Use simple color Email Delivery

Bounce messages are part of the email marketing world. Many times the reasons are beyond control and other times your emails or lists are to be blamed. This is one of the golden principles of email marketing that must be followed in all cases, bounce rates should be as low Email Delivery, List Building