Category Archives: Email Delivery

Common Mistakes to Avoid During Email Marketing

New to email marketing? We have got everything you need to know to avoid common rookie mistakes in this field. In fact, this is not unique to newbies, even experienced marketers who are indulging in email marketing can learn a thing or two. Small mistakes can cause big problems in the long run. If you […]

The Shockingly Best Time to Send Your Email Newsletters

According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while emails sent on Fridays had […]

5 Common Email Marketing Mistakes You MUST Avoid!

      Email marketing when done right can result in thousands of dollars earned. When done wrong, it can end up with you receiving complaints and unsubscribes. A highly responsive list with low unsubscribe rates is not a result of luck. One needs to carefully balance promotions with useful information for the subscriber. Top […]