Email lists decline by 20–30% every year. An email list that was built up a year ago, may have a significant portion of invalid email addresses. If you are using an email marketing software such as mailchimp or active campaign, this may flag up its spam filters and cause your account to be suspended. As […]
Category Archives: Email Delivery
Data privacy is a hot topic in the tech world right now. If you are an email marketer, using the email list to send out campaigns, data privacy should be a major concern for you. There are laws regarding this all over the world and adhering to these laws not only saves your campaign from […]
Email list is a central part of your email marketing campaign. This list is the main connection between your campaign and its success. And if you are familiar with email marketing you must know that these email lists can be bought, rented or even built by yourself if you have the proper channel to do […]
New to email marketing? We have got everything you need to know to avoid common rookie mistakes in this field. In fact, this is not unique to newbies, even experienced marketers who are indulging in email marketing can learn a thing or two. Small mistakes can cause big problems in the long run. If you […]
There are many data to keep track of for email marketing success – from open- and click-through rates to conversion and unsubscribe rates. There are plenty other metrics to keep track of, but for many marketers, all those data could be overwhelming rather than useful. So, if you find yourself stuck not knowing what to […]