Category Archives: Email Delivery

The Shockingly Best Time to Send Your Email Newsletters

According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while emails sent on Fridays had […]

11 Powerful Email Marketing Tips to Get Your Emails Opened, Read, and Clicked

For every$1 you spend on email marketing, it generates, at least, $38 in return. MailChimp suggest sending emails between 1-3pm (2pm to be exact) as it is safe and reliable in getting it opened, read, and clicked. Sending a ‘welcome email’ right away (within 48 hours) is considered an effective tactic to engage your subscribers. […]