Data privacy is a hot topic in the tech world right now. If you are an email marketer, using the email list to send out campaigns, data privacy should be a major concern for you. There are laws regarding this all over the world and adhering to these laws not only saves your campaign from […]
Category Archives: Email Delivery
There are many data to keep track of for email marketing success – from open- and click-through rates to conversion and unsubscribe rates. There are plenty other metrics to keep track of, but for many marketers, all those data could be overwhelming rather than useful. So, if you find yourself stuck not knowing what to […]
According to 2012 Experian Email Marketing Benchmark study, many recipients are astoundingly active during late night (unique open rates averaged 21.7% between 8pm to 11:59pm and 17.6% between 12am to 4am). Revenues/ email are highest in the 8 to the 11:59pm Emails sent on Mondays had the highest ROI while emails sent on Fridays had […]
Myth #1: The Best Time to Send Email is on Monday or Tuesday Myth #2: Subject Lines has to be UNDER 50 characters Myth #3: You Should NOT Send Emails to “Inactive” Users Myth #4: Emails has to be Beautiful to be Effective Myth #5: More Emails = Annoying Subscribers Myth #6: If You Do […]
For every$1 you spend on email marketing, it generates, at least, $38 in return. MailChimp suggest sending emails between 1-3pm (2pm to be exact) as it is safe and reliable in getting it opened, read, and clicked. Sending a ‘welcome email’ right away (within 48 hours) is considered an effective tactic to engage your subscribers. […]