If you want to promote an upcoming web seminar, a website, or your products, it all begins with an email list. You might be thinking about renting, buying or even building an email list. But what are the costs for each option, and which option is the most appropriate for your business? Don’t worry! This […]
Category Archives: Email Copywriting
Send a warm and friendly greeting Inform them what to expect Highlight all the benefits and rewards they will get Offer discounts or gifts Highlight your product or service using catchy graphics Get mobile friendly Include strong, clear, and concise call to action Bonus Idea: Include your social media sites Email is definitely one of […]
The truth is an email is a powerful tool in the world of marketing. According to DMA, email has an ROI of 3800%. This number alone corroborates the impact of email on a business. And email is omnipresent; by the end of 2016, there will be 4.3 billion email accounts. So whether you are a […]
Use marketing word such as “now” and “instant” to create a sense of urgency among your subscribers and compel them to act immediately. Offer “free” word in your email content because everyone loves free things. Use the phrase “cost-effective” in the subject line to highlight monetary savings for your subscribers Words are powerful – they […]
Sending emails without testing. Using over-hyped subject line. Using “noreply” in the sender’s email address or from name. Sending email that offers no value. Focusing on the products or business, not on the customer. Not optimizing emails for mobiles. There are all kinds of tips and tricks to become successful at email marketing on the […]