How to market with a purchased list all year long – Part 1

According to a recent research, it was discovered that any business owners needs at least 3,000 targeted audiences on their email list to send their profits through the roof, almost overnight. However, according to the same research, it was also quite heartbreaking to find that almost 99% of independent agencies in the world don’t have more than 500 people on their list.

So, what do you do to grow your email list to the “optimal” volume of contacts within few short weeks? The answer will shock the heck out of you: you should purchase a list now (in a proper way).

But you have an enormous doubt that is preventing you from purchasing an email list, don’t you? If you do, you should read an informative article by Mark O’Brien titled: Is Purchasing a List a Good Idea” now…

… because in that guide, he busts some common myths about purchasing list and goes a million miles to explain why list purchasing is actually an excellent idea for many agencies.

With email marketing having the record high conversion rates over all other digital marketing tactics, it’s not surprising to find many business owners getting tempted to the “lazy shortcut system,” especially when there isn’t already an email list built organically.

It’s OK, though. In fact, many clients we’ve worked with in the past claim to have a moderate success with purchasing or “renting” email lists.

With that said, you still want to dip your toes the dirty water delicately. Consider these vital pointers before renting or purchasing an email list from a provider or a broker:

Tip #1: Choose your broker/list correctly

Don’t settle for the cheapest list you get your hands on. The more targeted, more current, and more behaviorally and demographically precise your list is, the more it’ll cost to you.

Also, make sure to find a broker and ask for a “targeted list” that matches well with your products and services, and who can provide better distribution services, too.

Tip #2: Relevance crushes permission

Even if you rent the cleanest list, you still don’t really have permission to send your emails. However, you MIGHT, what we call, have relevance. That means, your product and service must be highly relevant to your recipients. If that’s possible, permission is often granted.

So… how do you make sure your list are highly relevant? The answer is, you can’t. But you can still try your best.

Tip #3: Go for sponsored email.

One of the ways to make sure your emails are highly relevant to your audience is to use sponsored email. Instead of sending a cold message that goes on and on about your branding, look for opportunities to introduce your message and brand through some kind of sponsorship arrangement.

For example, find another email marketer that complements your message and brand and arrange a way to share your content with your new list.

Tip #4: Start small

Unless you have a very distinct offer that is really easy to complete, your goal must be small. Offer your list something to get their email address so that you can continue to market them in the future. Remember – with rented lists, you’ll never get the email address of the list, so it’s always going to be a one-time shot. However, if you can lure that list (by offering free e-books, discount offers, club memberships, for example) to give you their email address, then it will be forever yours.

Tip #5: Measure your progress.

Always be prepared to measure your progress (or lack of it). KNOW clearly what success is like for each campaign. This will help you adjust your approach and test better so that you’ll always be moving forward effectively.

Tip #6: Develop potent lead generation strategy

Last, but not the list, always opt for building a solid lead generation strategy to build an in-house, robust list so that you’ll never have to purchase an email list ever!

And, the best way to market to your purchased list is NOT to…

… send a “welcome email” that looks like a brochure of your company’s services, but…

… by sending emails that are well aligned with the deepest needs and desires (and “pain points”) of your target audience, and explaining how your products and services solve those pressing issues.

Remember – your target audience is fretting about their daily business problems. Your content should focus on how to solve those issues to be highly effective.

And … how do you compose an email that rings bells with a purchased list?

Well, it’s simple. Try one of these six effective best practices for better results… than your competitors:

Best practices #1: Make your message highly personal.

When you personalize your message using your contact’s first name or shouting out their title or industry, you actually let them know them know the message is intended for them, which leads them to continue reading your message.

For example, start your email with, “Hi {First Name}, We are marketing specialist from _______ and we’d like to help you with _____________ if you’re having problem.

Best practices #2: Don’t send generic emails

If you do, your audience will feel as if they’re getting a call from a 1-800 number. Guess where your emails going to land up – in the “spam,” folder.

According to a research, a personalized email coming from an individual always performs better than those coming from [email protected] or [email protected] email address

Best practices #3: Keep it short and simple

Keep your email short (not more than one or two paragraphs), and to the point. According to our experience, the click-through rates always drop significantly when the email is more than two or three full paragraphs.

Also, think about the tone of your message. Does it read like a marketing essay? If it does, trash it, and re-write your message to make it look like an engaging content sent from one individual to another.

Best practices #4: Send your people to the most valuable area of your website

In your message, highlight “juicy,” relevant, and interesting content aimed at your intended audience on your list, and do NOT send them to your homepage. If you do this, they’ll easily get overwhelmed and bounce.

So, rather than sending them to your homepage, lead them directly to the most valuable area of your website for lead generation.

Best practices #5: Customize your “second” email

Of course, you can send as many emails to your recipients, but make sure to customize your second message based on their response to your first email. For instance, people who opened and clicked on your welcome email should receive a different message than those who never opened your first email.

Also, make sure to send emails to your list once or twice per week, or even in 15 days, giving your audience sufficient time to engage with your brand.

Best practices #6: Run A/B test

Run A/B test with your list to identify which email is performing better with the purchased list so that you KNOW which email (or content) prompts better engagement. Then, use the most effective email to send to the bulk of your purchased list.