As a business owner, there are so many things you have to take care of, so it’s not always easy to get to everything. If you’ve been putting off your email marketing because you never seem to get around with it, you can stop that right now. Here are some tips to help you outsourcing your writing needs like your newsletter writing.
Identify Your Topics and Goals for Your Content
What do you want the content in your newsletter to achieve? For example, do you want to send traffic to a sales page? Do you want to boost your Facebook page or promote a new contest? Let your ghostwriter know what you want to achieve. It helps them write for your goals.
What Type of Content Do You Want to Writer?
In addition to sending the topics you’d like your ghostwriter to write on, let them know the type of content that you prefer or feel best fits the topic. For example, you might ask them to write a “how to” type article or a product comparison.
Assign the Content Well in Advance of When You Need It
Work with your writer to create a schedule that fits your needs and theirs. For example, you might assign November’s content in October so you have your content ready to upload into your autoresponder at the beginning of the month.
Planning ahead also ensures you bring forth the best content for your subscribers possible and makes it easier for you to include effective product promotions to go with that content.
Provide As Much Information As Possible
In addition to sharing the goals for each newsletter article also let your writer know:
- What keywords and keyword phrases you want to use, if any. If you publish your newsletter content online then keywords can help improve SEO. If you have specific requests regarding the placement of keywords, for example in the title or the first paragraph, let your ghostwriter know.
- What you want the message to sound like. Share your brand message and voice. For example, are you friendly and informative, controversial, or authoritative? Include a description of your brand image and message along with a few links to content that accurately conveys your voice.
- Are there any links you want included in the message? You can always add links later after the content is written. However, sometimes the flow of the article can be improved when the writer inserts the hyperlinks in relevant and appropriate places.
- How do you want it formatted? For example, does your audience prefer lists? Do they respond to bullet points and content with numbers or steps?
Obviously, it’s a great thing when you can get someone else do quality work for you and free up your schedule in the process. But another benefit you may not notice right away is that working with a writer ensures you are organized and proactive in moving your businesses forward. When there is a writer waiting for instructions, it forces you to stay on top of things and your business has no chance but to grow.