Most online business icons and experts who have had a successful experience with the integration of email marketing with the conventional ways of promoting and selling products and services to end-users or consumers, find email marketing to still be the most effective business strategy among all. Aside from the fact that email marketing is much easier to do, it also doesn’t cost much even when companies have to hire email marketing service providers. What’s best about email marketing is that email campaign success can be measured for online business owners to be able to reformat and improve the plan to bring in more engaged customers; this, could consequently establish a powerful online presence and rev up the sales and financial gains of the company.
SEO optimization and the utilization of social media platforms should not be neglected because email marketing could never equate to its importance in providing businesses with dominant brand visibility and high page rankings in SERPs. However, after all these have been incorporated to the business scheme, of course, with a solid email marketing strategy, the next big step would involve the selection of the suitable and best email marketing service providers.
Choosing what email marketing service providers best suit a company could really be something to be well thought of and answering these most significant questions would make the choice a lot easier.
- Who is your target audience?
Before choosing an Email Service Provider (ESP), it is necessary to have extensive knowledge about the scale of the business needs. It is also important to consider the size of the audience target distribution list and if support tools are needed to establish the email list. Online business companies should also be well-versed that approaches with the existing customers should differ with those recipients who are still yet to be persuaded to engage and subscribe.
- What content must be sent to the email recipients?
After establishing the target audience and the email list has been finalized, the next big leap would be deciding what to send them. Content is very significant for any email marketing campaigns, this is why the choice of email marketing service providers should be able to provide highly-optimized email campaigns with the ability to tailor-fit the content based on the company’s goals and objectives.
- How often and what days and time should the emails be sent for effective marketing?
Some email marketing service providers charge by the number of emails sent which is why it is important for online businesses to calculate the revenue per thousand emails or the RPM. Yes, email marketing can offer high ROIs, but some email marketing campaigns tends to fail if the time and days of sending the emails are not well planned and also when providers overdo the sending just to get higher income.
- What are the reasons why companies email their target audience?
Some email marketing service providers do relatively well in terms of creating emails, but what they fail at is the proper distribution techniques and the utilization of the social media platforms in the marketing strategy. The integration of social media should be evaluated as to the extent of need to attain higher reach, open rates, and click-throughs.
- What support features and additional services does a business need?
Not all email marketing service providers can give a full complete service package. Most could only provide the basic tools and services and with additional services, they would likely charge an additional cost as well. Availing additional services is an option, but it would be great if the one a business hires could provide user-friendly services such as A/B testing and others.