The Best and Worst Time to Send your Emails

Learn about what are the best and worst Time to Send your Emails campaigns based on the in-depth industry analysis and statistics.•For the B2B email marketing campaign to be effective, businesses have to focus more on their audience.

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You’ve prepared your email content, got a perfect subject line and tested it with all the inbox clients under the sun – but when should you actually send it? Email marketing company Pure360 has identified patterns in consumers’ responses to different email marketing promotions throughout the day to identify the best and worst times to send your emails.

10pm – 9am THE ABYSS

An ineffective time to send email promotions – it’s like throwing them into a black hole.

9am – 10am Consumer AM

An The second most popular opening time is at the beginning of the working day, when consumers are receptive to offers on a whole range of subjects.

10am – Noon Do Not Disturb

Consumers are focused on work and not opening marketing emails.

Noon – 2pm The Lunchtime News

Consumers are more likely to spend time on news & magazine alerts during their lunchbreak than open marketing emails.

2pm – 3pm In the Zone

In the immediate post-lunch period, consumers remain focused on work, only responding to email offers relating to financial services.

3pm – 5pm A LIfe changing Afternoon

Job-related apathy sets in, meaning more emails relating to property and financial services are opened between 3pm & 5pm than any other type of promotion.

5pm – 7pm Working Late

There is a dramatic rise in holiday promotions being opened during this period. this is also the timeframe during which recipients are most likely to open B2B promotions.

7pm – 10pm Last Orders

Recipients are more likely to respond to consumer promotions in their own time. Offers on clothes & special interests such as sports and gym promotions perform extremely well during this period.