Single Opt-in VS Double Opt-in. Which Should You Choose?




You know that the money is in the list. You know that you need to build a huge list. You even have your autoresponder selected. Now you’re creating your form and you don’t know if you should go with single opt-in or double opt-in option.

Even if you search for advice online, the opinions are so differing that you’ll still be left scratching your head and be no closer to the answer. So which do you choose?

The answer solely depends on what your preferences are. There is no right or wrong answer here because each option has its pros and cons. This article will examine the pros and cons of each option and ultimately, you will need to decide what is best suited for your business.

Single optins do not require the subscriber to click on a confirmation email. The moment they add their name to your form and click on the button, they are automatically added to your list. Easy peasy. No additional steps or hassles.

If you are a product seller and you use APIs, it is best if the buyer is added to your list with single optin. A buyers list is where the money is at. If you have an additional step where the buyer has to click on a link in a confirmation email, there is a 50% chance that they might not and you would have lost a buyer.

Recently, Aweber, changed its policy and required even API subscribers to go through a double optin. This has caused many vendors to lose potential subscribers. If you’re a product seller, this is money that is going down the drain. So, you might want to use GetResponse which still accepts APIs with single optin.

The benefit of single optins is that it is much easier to get a subscriber. They do not need to take the additional step and click on any more links. You want to make things as easy as possible for people to be on your list. It is the fastest and easiest way to build your list. You won’t lose subscribers and will not have to allocate extra resources to build a double optin system.

The disadvantages to single optin are that it seems to be less concerned about privacy issues. Potential IT savvy subscribers may notice this and there are several merchants and privacy certifications that insist on the use of double optin. There is also a chance that people may prank their friends by keying in their friend’s email address into your form. If your email goes to the wrong person and they flag your email as spam, your reputation and standing will suffer.

The double optin is a more secure option and at least you can be sure that the subscriber who clicked on your confirmation link truly wants to be on your list. There will be a lower chance of complaints and unsubscribes.

The drawbacks to double optins are that it takes a longer time to build your list. It is inevitable that some people who enter their email addresses may not click on your confirmation email.

One positive way of looking at this issue is to tell yourself that you are weeding out all the freebie seekers and tire kickers. There are many people who will key in their email just to get a free report. If they are too lazy or uninterested to confirm their subscription, in all probability, they may never buy anything that you have to offer in future.

Bearing all these concerns in mind, you will have to decide for yourself which option is better for you and your business. Neither one is better than the other. It’s all a matter of perspective and preference. Choose what suits you best.