Uninterrupted mail campaign is about a generation of direct contact with current and potential customers to fuel your products or services towards increased sales. Unlike media advertising channels, it assists us to target a specific group of people with a tailored message. Direct marketing is cheap and exceptionally powerful at generating sales.
Mail is substantial. Since direct mail is principally delivered onto customer’s and prospect’s hands, they are confident to see and browse your message. Since customers may substantively touch a bit of mail, in addition to that, they examine its contents as reliable.
Despite all this the major challenge in a direct mail campaign is how to come up with, to find the right mailing list?
There are basically two sources that can help us to narrow down our mailing list selection.
1. Developing your own well-organized customer database:
It’s a craving of the marketing industry that the utmost substantial factor in the success of a direct mail campaign is the list. Some say using the right mailing list can account for the maximum amount 0f more than 80% of the success of Email Marketing.
So, coming up with the in-house customer database is that the critical opening move when planning for direct mail campaign. The customers and the prospectors who have shown their interest in our products or services in the past comprise a large part of this database.
We can also use some criteria to target, high- quality customers like age, sex, income level, geographic location and make up a list of potential customers.
2. List Brokerage Services utilization.
A List Broker act as an agent vessel for those who aim to carry out marketing campaigns via direct mail. They only need to provide you with a list of customers that will contain their name and contact info. The list broker’s main task is to do research for specific mailing list owner and rent the mailing list to you from an owner.
The List Manager is the one who can establish whether to approve or decline the rental process of specific mailing list. He supervises the rental of specific mailing list and keeps track of all the business related activities like the payment they got for rented lists.
To conclude, good list managers/brokers will offer you a list recommendation that will be the best fit for your products or services irrespective of whether they manage the list.
In simple words, email marketing can play a vital role in business growth especially if you are running an online business.