Based on the success stories of online business influencers and other dominant entrepreneurs Email marketing is still one of the most powerful tool and a component of every company’s overall marketing strategy. Although, the fact is, that most marketers excel a lot of effort to convert leads into loyal customers with the use of email marketing. The email marketing scheme that a company formulates will affect the people’s response to the business or brand being promoted.
Here are some of the essential elements to nail the email marketing campaign and make it a booming success in promoting the business.
- Establish a high-quality email list.
When you think of creating a successful email list, the very first thing that should be taken into consideration is that it should be composed of the best target audience to be the recipients of all the newsletters, tips and special offers that you will be sending. Some people may think that preparing a really viable email list is an easy task, but then again, this is really very challenging. There are many online services offering lists of emails for a price, but be a little scrupulous because you might end up buying from a spammer. Contacting a feasible and legitimate broker offering opt-in emails lists is a far better and more reliable. Before deciding to get the services of the email list broker, try to gather as much information about them as possible especially about the proposed target audience; if you have to, do research about the company’s track record. To make you more confident that you are in the right track, you can require them to provide some proof that the recipients actually agreed to receive newsletters and other emails from the email list broker.
- Attract the attention of the recipients with a catchy Subject Line.
Avoid using spammy words. Creating concise statements is also a great idea as people nowadays open their emails using their mobile devices and short subject lines would provide a better view. Use statements such as limited offers, call-to-action and integrate the recipient’s name and interests as well to capture their valuable attention.
- Create relevant and valuable content
Actually one of the most important things to keep in mind is creating an exceptional email, although it may seem a daunting especially when you are just starting out. Producing a highly relevant and optimized content for the email campaign will be a company’s most superior tool to lure recipients to engage and be a loyal subscriber and customer.
- Be inventive and artistic; create a captivating design
Once the content has been finalized, bedazzle the recipients with an eye-catching design. Try to create a branded design and style based on the likes and preferences of your target audience. Avoid clutters in your email, don’t overdo the designs, but always remember to place the call-to-action close or near the, be able to balance the images with the content and if needed, use white space.
- Make sure that the content is CAN-SPAM Compliant
The CAN-SPAM Act imposes definite requirements to which all email marketers should comply with to be legalized. It is stated in the provisions of this law that commercial emails should have an easy opt-out process, a link, a printed address, company name and contact number of the sender of the emails and a truthful subject line. As an email marketer, make certain that everything stated in the CAN-SPAM Act are followed and abided by.
You would definitely nail your email marketing campaigns by integrating all these essential elements. Making the most out of email marketing would definitely help boost your online business to increase the number of subscribers who are potential customers. When this happens, you’re sure to hit the ceiling in terms of sales and profit, although this does not happen in an instant; but it would definitely bring great results in the near future.