- A light box, the ones provided by OptinMonster, is found to be one of the highest converting tools for building a new email list for your site/blog.
- Investing in a new design, even if that is just a premium WordPress theme, can dramatically increase your chances of getting 1,000 subscribers to your email list.
- Whenever visitors on your site show the ‘exit intent,’ – i.e. they are about to leave the site – you could set up the lightbox to ‘pop up’ and give them an opportunity to sign up for your great opt-in offer
The most difficult part of growing your online business is often the first few months.
How do you get your first few subscribers when you are only getting a few visitors a day? How do you go from “zero” to 1, 2, and then 10, 100 and 1000 subscribers? Here are top 9 tips to grab the attention of your website visitors and convert them into subscribers, really fast!
Step #1: Create Impressive Content
Before going any further, let me repeat this first: the most vital part of online business marketing is creating exceptional content. If you already do not have a great content, then the following strategies to get 1,000 subscribers list within 1 month might NOT work!
- Provide useful information that your readers want to read, not marketing posts that tell how great your company is.
- Go through your recent posts, and ask yourself whether would your share, like, or comment on that, if you saw that post in someone else’s blog. Would you link back to that post? Would you share it on your Facebook wall?
If the answer is NO, then you will need to invest more resources in your content. That could mean spending more time researching, planning, writing, and revising your posts, or outsourcing the work to someone else – i.e. your employees, freelance writers, etc.
Related article: 7 Emails You Should be Sending Your Subscribers
Step #2: Offer Your Visitors an Incentive
One of the best ways to get over 1000 subscribers to your email list is to give them something of value as a thank you note for subscribing to your newsletter. After all, they are giving their email address – and certainly, their attention and time have value.
The incentive could be anything, but here are few ideas you might like:
- A free full-length e-book in PDF format or documents containing quick tips that solve your readers’ pressing issues/problems.
- A special discounts on a particular product or on everything on your online store once they become a subscriber to your list.
- A video that shows your audience how to solve a particular problem
- An audio interview with someone famous in your industry
Related article: 5 Creative Email Marketing Campaign You Can Use Today
Step #3: Build a Network with Your Blogging Peers
When you are trying to get 1,000 subscribers fast, it is alluring to go and network with the biggest names in your niche/industry – i.e. online internet marketers and bloggers who have been around for years, and who have built significant subscribers lists (over 10,000 or so).
Although these marketers and bloggers would indeed be a valuable asset for your online business, they are NOT the best people to network with when you are just starting out. They are busy people who are flooded with requests from other bloggers just like you.
Rather, go and find your blogging peers – i.e. people who are recent in their business just like you. They may already have 1,000 or 2,000 subscribers, but nothing more than that. Therefore, they are going to be more receptive to your request to collaborating with you – maybe to link to each other’s blog occasionally.
Step #4: Write Guest Posts for Well-Established Related Sites
A great way to form a partnership with well-established sites is to write guest blog posts – a blog post you write for free to promote your blog, product(s).
When you write a guest blog post, you can include a link back to your site/blog in the author “bio” at the end of the post.
Most big and well-established blogs accept guest post submissions. Before submitting your content, however, make sure to read and follow their guidelines clearly.
Guest post creates a win-win situation for both the blog host and you. For the blog host, they are getting free content from someone who knows their field really well; you, on the other hand, are getting free and effective advertising to a large audience.
Step #5: Make it Simple and Easy to Subscribe
This tip on getting over 1,000 subscribers list in 30 days might seem obvious, however, if you go and check out few blogs out there, you will realize that is has been overlooked.
For example, if your website visitors do not notice your opt-in form, or find it difficult and confusing to sign up, they will simply NOT subscribe.
So, make your visitor’s life as easy as possible. Do not place your opt-in form at the bottom of your website (in the footer) or way down in your sidebar. Rather, use a beautifully designed opt-in form in the sidebar visible in every page and post on your blog.
Although email service providers such as AWeber, GetResponse, and MailChimp do offer some default options, we highly recommend that you learn how to create a customized opt-in form using OptinMonster.
OptinMonster allows you to create light boxes that appear only when the visitors to your site are about to leave. This way, the opt-in form will not disturb people when they are middle of reading a post. (A lightbox is found to be one of the highest converting tools.)
If you are using a WordPress blog, do not want or have budget to pay extra for these email service providers, and want to try the email service free, we highly recommend you to read our blog post on 5 Best WordPress Plugins for Email Marketing
Quick Tip: Keep your forms clear and simple. The more fields there are the more subscribers you will lose. Ask yourself, “Would I really require the first and last name, or would the first name be enough?”
Step #6: Take Advantage of ‘Content Upgrades’
If you have been blogging for few months or so, your blog will already have a few past posts. Some of those posts might be getting a considerable traffic (maybe from search engines, a guest post bio, or social media sites). Make sure you take advantage of this, using content upgrades.
In other words, providing your subscribers related resource, which they will receive when they sign up to your email list. Remember, the resource must be on the same topic as the post, but more detailed in some particular way.
Just pick 2-3 posts on your blog (the ones receiving the highest traffic), create a related resource, and insert a link into the post.
Step #7: Invest in a New (premium) Web Design
Believe it or not, many of your visitors will judge your website by its design. How your website design looks gives your visitors a split-second ‘impression’ of how reputable and professional your company is.
Using a generic free blog template or the one that you built on your own maybe out of sheer passion than your design skills will also most likely not make a good ‘first impression.’
In addition, if your site is out-of-date and does not display properly on mobile devices, then that is a huge problem too.
Investing in a new design, even if that is just a premium WordPress theme, can dramatically increase your chances of getting 1,000 subscribers to your email list. Also, make sure your opt-in forms are well-designed, instead of just using the default designs, which will entice more visitors to enter their email addresses.
Step #8: Let Your Visitors Subscribe Before they Leave Your Site
Let’s say, for example, visitor lands on your blog, maybe after clicking on the “author bio” section of one of your guest posts, and they read few of your posts. They find what they were looking for, and they are about to close the browser.
You thought you lost them, right? WRONG!
In fact, this could be one of the best moments to grab their email addresses. When they show the ‘exit intent,’ you could set up the lightbox to pop up and give them an opportunity to sign up for your great opt-in offer.
This is a great solution if you were worried that a light box might interfere your blog readers. It will only display when your visitors are about to leave, so you have got nothing to lose.
Step #9: Keep Tracking ‘Conversion Rates’ to Make Improvements
Lastly, if you want to get 1,000 subscribers list fast, then you need to ensure that what you are doing is effective. That means monitoring how each of your opt-in forms is converting, and making necessary changes to enhance conversion rates.
For example, let us say, at first you may have decided to setup an opt-in form in the sidebar that blends well with your overall website design, but not converting well.
Once you have figured out this, you could make slight improvements in the design so that the opt-in form stands out – using brighter, contrasting colors, for example. You will find out later that this simple design change makes a huge difference in your conversion rate.
Even though getting 1,000 subscribers seems a long way to go right now, you can and will get there soon. Just take it one day at a time and be mindful and purposeful about what you are doing to grab the attention of your visitors and converting them into subscribers. All the best!
Related article: 7 Key Email Marketing Metrics That Matters the Most
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