Ideally two components are critical when evaluating possibility; ease of email creation and amount of follow-up service needed on your end. You can resolve to make your life a lot calmer if your email marketing system provides multiple email templates you can pick from to design your newsletter or article. This is an important factor to check out for principally if you are not a web developer who has little experience working and coding in HTML. The last thing you need to do is take your time creating and adjusting the look and feel of your email message.
Email Marketing Rewards
Don’t get me wrong, it’s vital for your email to be professional and artistically attractive. However, you quantitatively don’t have to take much of your time on non-value adding activities that can be fulfilled by a good email marketing system. Oh yeah, these templates should come at no additional cost to you.
You also want to confirm that your email result provider has a proven track record of decent performance and permanence in the industry. Those qualities mean that your system is reputable and likely to be known and esteemed by most email providers (paid or free). Often what happens is that email providers (i.e. Hotmail) will not acknowledge any emails made/sent by a particular email marketing system because of its reputation or lack thereof (maybe because it has not been around long enough).
Basically, what you want is an email system that delivers 100% of the time. You want to see your email make a landing on your reader’s Inbox, not their Trash, Junk Mail or Spam folder. You should be just fine if you put in the time examining and directing your due diligence upfront.