While social marketing is great to help grow your e-mail list, the best way to stay in contact is through e-mail follow-up and that won’t be changing anytime soon.
I assume that you most likely already have an autoresponder account.
If you don’t, you need to stop reading right now and go and get a free trial account over at http://Automatic-Responder.com
Why Do You Need An Autoresponder?
If you’ve ever been on a website and filled an opt in form to get more information about a product or service, or signed up for an e-mail newsletter on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering the reply.
Simply put, autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received. Some autoresponders, like sign-up services for e-groups and forums, are one-shot deals: a single response for every message received.
Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.
Multiple autoresponders send a series of messages to received e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on.
It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.
Autoresponders are the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.
How can I make money with autoresponders?
Just about any online business can benefit by using autoresponders. In fact, with a properly arranged campaign, your brand-new Internet business can be built around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie.
Your autoresponder is your golden goose: the marketing tool that will sell your well-developed product far more effectively than any other form of advertising. Few sales are made by impulse buyers, particularly on the internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.
I’m going to help you choose a niche topic that works best for you and your situation; then together were going to research your market and find or develop great content that people want to buy so that you can start you own automated storefront web site; tailor your autoresponder messages for maximum effectiveness; and build a powerful opt-in autoresponder list that will make money even while you sleep.
How to get started?
To make money with autoresponders, you need a good product. Most of the time, the product you’re selling or giving away to build your e-mail list is going to be an information product of some sort. These will include but are definitely not limited to: an e-book, print book, e-course, e-zine or newsletter, CD, or downloadable audio program.
Your topic must be something that appeals to a wide audience – you could have the world’s best book on raising Amazon boa constrictors at home, but the only people interested in it would be people who already own an Amazon boa constrictor, or have thought about buying one. In this case, your sales base would be limited (to put it nicely). On the other hand, if your book or product tells people how to make five hundred dollars a minute – well, you might have quite a few potential buyers.