Learn about email marketing best practices
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Email remains an integral component of any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel. See the trends in email marketing, as well as some pro-tips to help launch your next successful campaign.
|of online consumers interact with brands through email, more than any other platform.||prefer promotional emails compared to 8% of social media sites.||overall email delivery rate across all industries 0.12% Decrease in unsubscribe rates.||Email recipients making at least 1 purchase last year directly because of a marketing email.|
Consumer who make purchases throught marketing email send 138% more than those who do not recieve emails.
Don’t rest on that though 30% of subscribers change their emails yearly. Americans who create a new email address every 6 months.
2. Email Marketing Best Practices
1. Subject Lines
3. COSTUMER RELATIONS
- To: Valued Costumer
Subject: Great Shoes 40% off
- Shoe Town
- All Styles and Sizes!
This Week Only
- Order Now
69% of recipients will report email as spam because of these words
95% of marketers rate improving customer relations as important don’t ruin that relationship with spam.
Also, spare the time for a proof reading or two.