Email Marketing Best Practices

Learn about email marketing best practices For the B2B email marketing campaign to be effective, businesses have to focus more on their audience.


Email remains an integral component of any marketing campaign, yet many marketers struggle when it comes to optimizing their brand’s potential through this channel. See the trends in email marketing, as well as some pro-tips to help launch your next successful campaign.


of online consumers interact with brands through email, more than any other platform. prefer promotional emails compared to 8% of social media sites. overall email delivery rate across all industries 0.12% Decrease in unsubscribe rates. Email recipients making at least 1 purchase last year directly because of a marketing email.

Consumer who make purchases throught marketing email send 138% more than those who do not recieve emails.
Don’t rest on that though 30% of subscribers change their emails yearly. Americans who create a new email address every 6 months.

2. Email Marketing Best Practices

1. Subject Lines

2. Visual

3. Content

  • Keep it 50 under characters
  • Including incentives in the subject line can increase open rates by 50%
  • 35% of email recipients open email based on the subject line.
  • 85% number of email deletions that are because subject line not relevant
  • Including incentives in the subject line can increase open rates by 50%
  • 69% of email recipients mark email as spam based solely on the subject line.
  • Optimizing emails for image blocking increases ROI by 9%
  • Keep it simple: stick to under 3 typefaces.
  • 600:Maximum pixel width of successful emails.
  • Place your logo in the upper left corner.
  • Less text brings the reader to your call-to-action sooner.
  • Only deliver relevant information to consumers.
  • Segmenting your email lists by interests / purchase history creates:
  • 34% increase in email relevance
  • 39% increase in open rates
  • 24% increase in revenue
  • Avoid spammy words like “sale” and “cash”


  • To: Valued Costumer
    Subject: Great Shoes 40% off
  • Shoe Town
  • All Styles and Sizes!
    This Week Only
  • Order Now

69% of recipients will report email as spam because of these words
95% of marketers rate improving customer relations as important don’t ruin that relationship with spam.
Also, spare the time for a proof reading or two.


  • Only use a single call-to-action per email.
  • Don’t hide it inside an image.
  • 55% Don’t hide it inside an image.
Mobile Optimization

  • 70 million US consumers check email on mobile devices.
  • Increasing at a rate of 50%.
Email Regularly

  • Don’t overdo it: 47% of recipients opt-out because of receiving too many emails.
  • Give subscribers the option to receive mobile-optimized email.