Email marketing can be a very efficient tool for promoting your business. Though it is easy to use it ,it is also associated with some common mistakes if you are not conversant with it.Sometimes this can be exasperating as you will incur extra costs yet you don’t generate extra sells. Below are some common email marketing mistakes you need to be aware of to make your marketing strategies more successful.
Mistakes In Email Marketing
Consumers want to feel like they are people in your business not just statistics. Take some time to pass through each email personally.it may be a bit expensive but it is the most appropriate way to go.
Avoid using dollar signs in your email marketing campaign. Customers may view it as if you only want their money
Don’t use email marketing duringholidaysand festiveseasons. Duringthese periodscustomers are flooded with marketing emails. People are also too busy stressed and want to relax and are concentrated in personal emails.
Customers are not much patient. Your email needs to display its message at a glance. When it is opened attractive information should be on top with other details furtherdown. There is a likely hoodthat customers will read the entire message if you catch their attention from the top.
Customers are different, so are their computers, set ups and type of programs they use. Avoid assuming that the email will open the same manner to every customer. There is a need to open it for each common program and confirm how consumers will view it.Give the consumers the option of opening the email either via a plain text or html.
Confidentiality is paramount. Ensure your sign up Clearyindicates that you will not sell their information and that it will be kept confidential. If don’t offer this bit many customers will shun your sign up.
There are rules and regulations which governs the does and don’ts in email marketing. Make sure you are conversant with these laws. They vary from one country to another so if you are involved in international marketing ensure you check the regulations for each area you are sending to.
Don’t assume that you know your consumers’ needs and wants. Take time to interact with them so that you can know what they want. Be open to their questions,comments, suggestions and concerns. Assure them of your availability so that they can be loyal to you.
Incase you are new to email marketing consult with professionals. This will make the whole process to flow smoothly and yield better results. Take time to research the information given by consultants before using them. As for references and talk about what your goals are. If the consultant is not willing to make your goals a priority then doesn’t work with them.
Email marketing can be effective for your business if you keep these common mistakes from becoming part of your marketing plan