Recent studies have revealed that internet users usually have many email accounts. This increases the opportunity of reaching out to your specific customer base. Email marketing has been proven to be one of the best and successful marketing strategies. Through this type of marketing, it is possible to increase the product sales, build your business, enhance and maintain relationships with your customers. When done in the right way, the customer will perceive the marketer as an expert and somebody with an interest in his business. He or she will always believe that you have the solutions to his problems. The following are the 8 improvements to email marketing:
Build and update your contact list
You can build your contact list from the customers who have shown interest in your products and services. The simple way of doing this is by having the opt-in subscription on your site. However, not all websites owners have the inclination or time to do this. It is possible to purchase a contact list for your specific niche from great companies out there.
Be human, do not spam
You should never spam your customers by splashing them with lots of emails that do have any interest in them. You can portray humanity by addressing your customers by their names. However, you should also note that this can create a negative effect as some customers do not want to be addressed by their real names from businesses that hardly know them well.
Use subject line
It is important to note that customers use a lot of emails that are no of use to them. It is necessary to use the subject line to take advantage of this. The subject line will grab the attention of your customers. This will make the open and read your email.
Keep it simple
You should keep your message simple and straight to the point. You should give your reader adequate details that will keep his interests without worrying about what your messages are all about. You should make it easy for your readers and show them where to take the action.
Being creative kills the boredom on the side of the reader. When you are creative you are able to keep the reader interested with your content. You can do this by:
- Showing the customer you know the product the best
- Present the product in the best way possible
Effectively use auto-responders
These are great tools you can use to simply your life and save time. They can be used for the following purposes:
- Confirming the orders
- As follow-ups on the customers
- Sending series of emails
However, you should be careful with their use as they can lead to losing of the human aspect. Therefore, they should be personalized.
In email marketing you need to know your customers and therefore be specific and develop a list, which targets the potential customers.
Use available technology
Nowadays, there are many tools out there that can help you improve on quality of your marketing strategies.