7 Things to Remember When Publishing an E-Newsletter

  1. Keep your ‘subject line’ short (only 5-7 words, or 50-60 characters) and dynamic, with most of your important words in the beginning. Do not try to sell, otherwise you will be perceived as ‘spam’ by your readers.
  2. On average, a person spends 51 seconds reading a newsletter. Keep your content highly scannable with brief blurbs, takeaways, snapshots, bullet points, and calls-to-actions buttons. After each content block, place strong, clear, and precise calls-to-actions so that your readers know exactly they need to “Click here,” “Read more,” and “Watch the Video” for more exciting details.
  3. Did you know that 69% of online users look forward to receive at least one newsletter? For many users, reading newsletter has become a part of their daily ritual. Very few other marketing efforts can claim this degree is customer buy-in.

Overview: If you do it correctly, a newsletter can become a great marketing tool to promote you your brand, product(s) and service(s). Whether you will send it out daily, once a week, twice a week, or once a month, sending out your e-newsletter regularly is the key to generating 1,000 subscribers list fast.

Related article: How to Get 1,000 New Subscribers Under 30 Days?

Benefits: There are number of reasons why you should be using newsletter.

  • First, sending newsletter regularly engages your subscribers as well as your customers.
  • Secondly, it allows you to send links to all previous blog posts published last week.
  • Thirdly, you can use newsletter to create fresh content as a follow up post on some of the most popular blogs on your site.
  • Fourth and lastly, you can use it to gather, organize, and share your best and relevant content to your readers.

So, if you were looking for more info on how to do that exactly, remember these 7 things when publishing an e-newsletter.

7 Things to Remember when publishing an E-Newsletter

#1: Choose a Reliable Email Service Provider

7 Things to Remember when publishing an E-Newsletter - Choose a Reliable Email Provider
7 Things to Remember when publishing an E-Newsletter – Choose a Reliable Email Provider

Do not use Gmail or Outlook to send your e-newsletter. These free email service providers have poor deliverability rate, and they do not offer any reporting options for your e-newsletter. Without necessary reporting, how will you measure the performance of your newsletter?

On the other hand, there are several reliable and well-established email service providers on the Internet (think AWeber, MailChimp, Constant Contact, iContact, among others). Moreover, if you were using a WordPress blog, several free email-marketing plugins are available for you to send stylish and beautiful e-newsletters on the fly.

Related article: 5 Best WordPress Email Marketing Plugins

By using a reliable email service provider, you will not have to think about any of the logistics. Creating beautiful and professional-looking newsletters will be extremely easy, and you will know exactly who opened, read, and clicked your emails. (Click here to check out 11 Powerful Email Marketing Tips to Get Your Emails Opened, Read, and Clicked.)

#2: Manage Your Email List

Manage Your Email List
Manage Your Email List

Every time you send an e-newsletter, you will notice that many email addresses in your optin list is no longer valid and/or many people have already ‘unsubscribed’. Before publishing an e-newsletter, make sure to remove all those invalid email-addresses from your list. If you do not, you may run into legal problems later, and perhaps be blacklisted.

Ask for their permission, and if they cancel it (permission), respect their decision and remove their email-addresses from your optin list, and move on.

Try this: next time your customer comes to your store or makes a purchase, follow up and ask to ensure they did ‘unsubscribe’ from your email list by accident.

#3: Choose a Professional Design for Your E-newsletter

7 Things to Remember When Publishing an E-Newsletter - Choose a Professional Design
7 Things to Remember When Publishing an E-Newsletter – Choose a Professional Design

Choose a layout and design that looks professional and displays well on all devices – Smart phones, tablets, laptops, desktops, etc. Constant Contact, for example, has over 400 different e-newsletter templates alone. You do NOT require HTML knowledge, but you do need know how to choose colors, create banners and images, and select a nice layout that displays well in all devices.

In addition, most email clients have their images turned off by default. It is not a good idea to place a huge banner or company logo on the top of your e-newsletter design, as it will most likely not load. Instead, place the banner/company logo at the bottom of the page and simply write your message in regular text on the top half of your screen.

Choose light colors that blend well with you brand. We recommend that you use Color Cop and Color Schemer tools to choose colors for your e-newsletters. No, you do not have to be an ‘artist’ to do this!

Also, make sure you leave some white space for your readers so that the newsletter looks easy on their eyes.

#4: Compose a Convincing Subject Line

7 Things to Remember When Publishing an E-Newsletter - Convincing Subject Line
7 Things to Remember When Publishing an E-Newsletter – Convincing Subject Line

The subject line and the sender’s name is what make people click and open your e-newsletters. You can do anything – ask a question, add urgency, or state a benefit – to entice your subscribers to open your email, as long as you do not trick them.

Keep your subject line short – only 5-7 words, or 50-60 characters – as most readers only see that much. Include your most important words at the beginning, and make your subject line dynamic – do not use the same subject repeatedly.

Lastly, do not try to sell anything; otherwise, your readers will label you as ‘spam,’ which will make them want to unsubscribe from your list immediately.

Related article: The 7 Best Email Subject Line Styles to BOOST Your Open Rates by 47%

#5: Make Your e-Newsletter Concise and Aim for a Conversion (Click)

7 Things to Remember When Publishing an E-Newsletter - Concise and Conversion Oriented
7 Things to Remember When Publishing an E-Newsletter – Concise and Conversion Oriented

Did you know that on average, a person spends 51 seconds reading a newsletter? It seems that the attention span of online readers is getting thinner every passing day.

Make your content highly scannable with short blurbs, content blocks, takeaways, snapshots, bullet points, and/or calls-to-action buttons, which make it easier for your readers to digest important messages quickly.

Remember, friendship is also about give and take, and you earn something back too. Satisfy your readers with just enough info, but leave them wanting for more. Direct your readers back to your blog, website, and/or social networking sites for more interesting details.

The main purpose of your e-newsletter is not to make a sale, rather to build a relationship with your audience, to inform and educate them, and of course, get some clicks …, which will eventually lead to, with luck, sale.

After each content block, place strong, clear, and short calls-to-actions for your readers so that they know exactly they need to “Click here,” “Read more,” “Watch the Video” for detailed info.

Related article: 5 Creative Email Marketing Campaign You Can Use Today

#6: Be Dependent and Regular

7 Things to Remember When Publishing an E-Newsletter - Be Reliable and Regular
7 Things to Remember When Publishing an E-Newsletter – Be Reliable and Regular

We have all kinds of friends – flaky friends, close friends, “hi/hello” friends, among others. Although we love them all, the ones whom we do not trust are definitely the flaky ones, as they could be highly unpredictable and unreliable. The more they flake, the less likely we will look them for friendship.

The same is true for your e-newsletter.

If you promised your readers to ‘tune in’ for your newsletter once a week, then fulfill that promise by sending one e-newsletter every week. Pick a frequency that is comfortable to you – daily, weekly, or monthly, etc – and stick with it.

On your optin form, tell your subscribers how often they can expect to receive e-newsletter from you. This info is useful for people who do not like surprises.

Did you know that 69% of online users look forward to receive at least one newsletter? For many users, reading newsletter has become a part of their daily routine. Very few other marketing efforts can claim this degree is customer buy-in.

Related article: 7 Emails You Should be Sending Your Subscribers

#7: Respond/Reply to Your E-Newsletters

7 Things to Remember When Publishing an E-Newsletter - Reply to Your Emails
7 Things to Remember When Publishing an E-Newsletter – Reply to Your Emails

There is nothing worse than talking with a friend who is not listening. Using “do not reply” email address when sending an e-newsletter sends a message to the recipients that their responses, if any, will not be answered or seen.

On the other hand, allowing your readers to reply to your e-newsletters, and responding to those replies/comments will make you seem as someone who will listen to their inquiries. You will also get a valuable insight, questions, and feedbacks that will improve your newsletters for the next time.

Sending out a presentable, effective, and personable email newsletter may take a little bit work, but it helps build a lasting relationship with your customers that other marketing efforts simply cannot.

Follow these 7 powerful tips when publishing a e-newsletter the next time.