- A beautiful email design does not always have to use flashy and jaw-dropping visuals to make it more appealing. An email with a simple layout with just couple basic colors will be enough to entice your subscribers to know more about you, your brand, and take action
- Use simple color scheme throughout your email newsletter that is consistent – basic colors for the colors for the base and bright colors to bring attention to important things, such as your company logo and calls-to-action
- Use a colorful image at the top of event email to grab your subscriber’s attention, which looks not only informative and to-the-point but also short and clean
As an email marketer, your daily routine could something like this: generate new subscribers for your email list, segment your list, devise a lead nurturing workflows, create a clear and succinct email copy, optimize your email for plain text, HTML, and check your emails for deliverability, and so on.
With these entire “to-do” lists, email may seem not fun anymore. Fortunately, many email-marketing geeks out there think these types of things are fun. But, these tedious and less glamorous aspects of email marketing – although quite crucial to your campaign’s success – does not showcase the bigger picture of how wonderful email marketing really is.
There is a well-established brand out there who have figured it out how to create beautiful email designs. While it is true that the plain text emails can still be effective, sometimes you want to surprise your subscribers with captivating, creative, and pleasantly minimalist email design.
If you were looking to try out something more adventurous for your next email, here are few examples for inspiration.
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Example #1: District Dining (Simple Design)
An email design does not always have to use flashy and jaw-dropping visuals to make it more beautiful and effective. An email with a simple layout with just couple basic colors will be enough to entice your subscribers to know more about you, your brand, and take action.
For example, the email design used by the District Dining, which is a restaurant in a Surry Hills in Sydney, Australia, is very simple but also highly effective. They use two-column layout with a black and white design, letting the photography of their restaurant and food stand out from the rest.
They go one step further by including the opening hours in the footer of their email design, which is quite uncommon these days in restaurant newsletters.
Example #2: Handy
The welcome email used by Handy is simple and the color scheme used throughout the email newsletter is consistent – black and gray colors for the base, and bright blue colors to bring attention to their logo and calls-to-action.
They use brief titles and short description for each section of their email design, making it easy to digest and scan through. The text and visuals are well balanced, and they use non-stock images to tell stories about their brand, making them seem more genuine and lovable.
Related article: 7 Types of Welcome Emails to Send Immediately
Example #3: Cloud Sherpas
Cloud Sherpa, a global cloud advisory, and technological service provider uses a colorful image at the top of their event email to grab their subscriber’s attention, which looks not only informative and to-the-point but also short and clean.
For example, the email uses bullet points and short paragraphs to make it easy to scan and digest, the calls-to-action is placed prominently (at the top right), and informs their subscribers of all the benefits they will receive if they attend the Australia’s biggest cloud computing event.
Example #4: Uber
We already know charts and graphs are effective ways to illustrate a point. What would happen if you could incorporate graphs into your emails?
Uber uses graphs skillfully in their email design and demonstrates the power of data visualization like no other. The email design features comparative visuals to explain their lowered rates, instead of using words. The bright blue color choice makes it very easy for the recipients to know how the rates have changed by just taking a quick glance.
Example #5: J. Crew Factory
What do you think makes your email fun and memorable? It is when there is something odd about the content and overall look of the email design.
J. Crew Factory, an online clothing store for men, women, and kids, definitely knows how to add the fun element into their email messages and build deeper connections with their subscribers.
Just have a look at this email design, for example:
The first thing their subscribers will notice is the torn green bag gift-wrap. “So, what is so special about this email,” you ask. Well, aren’t we always used to looking at emails with beautiful designs and visuals? This visual stands out from the rest of your emails in your inbox, grabs attention, and makes you want to know all the details.
Then the headline explains everything else…
“IF YOUR WRAPPING LOOKS LIKE THIS, YOU MAY WANT TO GET THEM A GIFT CARD.”
This is a great headline which also makes us feel immediately concerned. Yes, everyone knows that it can be very difficult to wrap gifts.
And they also offer 2 quick solutions to these problems.
By understanding the concern of their audience, and offering useful solutions, and not being afraid to be original and humorous, J Crew Factory’s email stands out from a lot of others.
Tip #: Do not be afraid to be fun.
Related article: 7 Types of Welcome Emails to Send Immediately
Example #6: Smithsonian
Smithsonian recently sent an email to promote a design talk using a prominent calls-to-action button (orange color) along with other useful information such as the venue and date details.
The purpose of sending out an email newsletter is often to entice subscribers to take action – click to read a blog post, download a file, book an event, or take an advantage of an offer, among other things. This email design to promote a design talk is no different, that includes a captivating header image of the main speaker, very clear details of the venue and date, along with a simple but lively calls-to-action ‘Register Now’ button design.
Related article: The Shockingly Best Time to Send Your Email Newsletters
Example #7: Union Made Goods
Consumers get a lot of emails from e-commerce businesses showcasing holiday gift ideas from their websites, and this is an example of one of these emails done well. They opted for a simple design here, which includes a really nice use of both color and white space, making the copy and images that are there pop a little more.