Are you struggling with coming up creative email marketing topics to boost open and click-through rates? Luckily, for you, we have gathered some great tips to get your email marketing mojo going.
In addition to offering incredible products and services to people, online business owners also have to spend a significant part of their daily lives into creating compelling emails to promote their services.
For many, creating weekly and monthly newsletters is a difficult task. Others consider it a dry topic, but if you anything SMART like us, you would not think like that.
You can create and send fun and interesting emails all the time. All you need to find is few minutes to compose your email, the ‘right’ email service providers, and the creative email topic generation strategies to get your creative juice flowing.
Related article: 47 Great Examples of Lol-Worthy Messages that Works all the Time
Email Topic Idea #1: Send an Announcement
Your business is always working on something engaging. So, every now and then, use your company news as email topics. For example, in 2013, Grammarly was nominated for a startup award, and Yuriy Times, the director of online marketing, sent an email to customers informing them about the nomination and encourage them to vote for the company in the contest.
Email Topic Idea #2: Inject Humor Once in a While to BOOST Open Rates
How many emails go unnoticed simply because they are plain, usual, and/or simply boring? 300? 400? Try sending out emails with humorous topics to enhance open and click through rates. For example, Grammarly wanted to have over 1 million likes on their Facebook profile page. The email marketers at Grammarly sent a newsletter titled “Pun Intended”.
This email gives their customers a taste of the humorous/funny content that the company often sends out in order to get more likes and shares.
Related article: How to Get 1,000 New Subscribers Under 30 Days?
Email Topic Idea #3: Send Tips, Tricks, and “How-to” Emails
Not every email you send has to be about your products or services’ offers, features, and benefits. Sometimes, it is even a great idea to send useful content to your subscribers that teach them how to use your products or services, or solve particular issues they might be facing recently.
It is a great idea because helpful emails such as tips, tricks, and how-to emails help your customers get the best out of your products and services, which is a great way to build trust in your brand.
For example, you could send useful emails with topics such as, “The 5 Creative Email Topics to Get Your Marketing Mojo Going,” or “35 Effective Ways to Collect Email Addresses for Your Newsletter” to enhance open and click-through rates. Useful content that helps your customers to get the most out of your business will create a win-win situation for everyone involved.
Email Topic Idea #4: Send a Special Offer/Discount Email
If you have been sending out promotional emails, then maybe sending an email with a deal or two to your customers would not hurt your business. Recently, Grammarly sent an email offering a 50% discount deal to its customers to spice up their business.
Alternatively, you can send a deal connecting to a holiday or an event just as J. Crew did with their back to school deal offer.
Or, you can award discounts for those who sign up for your email newsletter. For example, Birdy Botanicals, offer 25% discount for each visitor who sign up for their email list.
While offering discounts and deals may boost your email list, remember that email is not just about selling. It is more about building an on-going relationship between your customers and your brand. You build a strong relationship by creating compelling content that will be more likely be liked and shared. In order to do that, you need to ensure that every email that goes out is worth of your customer’s time.
Email Topic Idea #5: Send an Email about a New Arrival
If your business is offering new services to your customers, or a new trendy item has just shipped into your retail store, let your customers know about it by sending an email. For example, K&L Wine Company sent an email to their customers when new wines were in stocks. This email example shows that you are top of trends in your industry while also keeping your brand in the top of your customer’s mind.