- According to Direct Marketing Association (DMA), email generates an ROI of 4,300%.
- Two things you must consider when sending an e-newsletter to your audience – what you are sending and why they might want to click through it.
- Offer a valuable content, in the form of a guide, a free e-book, or a free course/consultation, and combine it with a little humor to BOOST open and click through rate.
According to Direct Marketing Association (DMA), email generates an ROI of 4,300%, making it one of the powerful marketing online tools available for marketers and business owners.
This type of result is possible because email provides a very personal environment.
Getting permission to haves sales conversion on your subscribers’ (customers’) inbox gives you an unprecedented level of distraction-free attention for your message that may not be available anywhere else – social media, website, and blogs.
But, even if you may have over 1,000 subscribers in your email opt-in list, sometimes it could be really difficult to create ‘out of the box’ emails to send to your list.
In this article, I will give you examples of 5 creative email marketing campaigns that was ever sent to get your marketing mojo going:
Example #5: Litmus
Litmus, an email marketing company, recently wanted to share a new video to their subscribers; unfortunately, they could not embed the thing in their e-newsletter.
They did something ‘clever’ that emphasizes the importance of thinking outside of the box and utilizing tools and expertise that are already available to you.
Understand one thing: sending a video through e-newsletter also imposes risks. For instance, the email size could become so big that many subscribers may not even receive it.
To get around this problem, Litmus came up with this ingenious email-marketing tactic:
Did you notice something: a big ‘play’ button in the middle of the screen? It is quite enticing to click on that ‘play’ button, isn’t it? But, if you paid attention, you will notice that their newsletter does NOT contain the actual video, just the screenshot, and clicking on it would take the recipients to the landing page on Litmus website containing the actual video. That was a nice little cheap trick, but quite an effective one.
This is a great example of a creative email campaign that demonstrates how little originality and creativity can lead to more engaging and responsive campaigns that encourage readers to click-through for more. (Check our post on 7 Emails You Should be Sending Your Subscribers to learn even more creative ways to grow your email list.)
Email Marketing Example #4: Rip Curl
It would NOT be wrong to say that your subscribers are your tribe. After all, they are the ones who are there for you – ‘tuning in’ to your mission and messages. They are the ones who are more likely to be engaged and responsive with your brand.
Building brand loyalty can be highly rewarding, and the good news is that you can do it within the reach of your email. All that is required is clever use of words in your message.
Rip Curl, an Australian surf wear company, for example, recently ran an email marketing campaign to promote their SurfGPS watch, which went something like this:
This campaign is highly targeted with their audience – i.e. surfers who have their own community, and respect within that community that brings them together through their shared passion for the culture.
Moreover, when they open their message, they see a call to ‘Join the Revolution.’ That is a strong message, which appeals to our need to be part of something bigger.
In addition to this message, there is a great shot of the product – i.e. a shot of the watch under the surf, where they (surfers) will actually be wearing it once they are part of the ‘revolution.’
This is another great example of creative email campaigns, which obviously generated a high response rate for the RIP Curl.
Related article: 47 Calls to Action Phrases that Will Sell & 9 That Will Repel
Email Marketing Example #3: Cook Smarts
Two things you must consider when sending an e-newsletter to your audience – what you are sending and why they might want to click through it.
Would you not be interested if you received your brand content in your email?
Well, this question is quite difficult to answer, we understand, but that objectivity – putting yourself in your audience’s shoes – is very important in creating content that will generate great response.
Following this email-marketing tactic, every week, Cook Smarts sends an email cultivating their message about healthy living and eating by sharing a daily meal planner.
By providing useful content through their weekly e-newsletter, Cook Smarts offers their subscribers with useful, free, and relevant content that is directly aligned with their interests.
This way, Cook Smarts improve their performance by adding a distinct purpose to their email marketing, which their users look forward to click, open, and read each week.
This allows Cook Smarts to increase their chances of sharing their messages (did you notice the ‘Forward to a Friend’ call to action at the top?).
Their email campaign is a great example of prioritizing what your audience wants to hear, instead of always bombarding their inbox with what you want to tell, in your e-newsletters.
Email Marketing Example #2: Bonobos
Let us be honest: generally, most men need a bit of a helping hand when it comes to buying clothes.
Bonobos, an online men’s clothing merchant, understand this, and they have used this piece of info as the foundation for one of their recent successful email campaigns.
Their campaigns WORKS on two fronts – first, they offer a valuable content, in the form of a guide as what to wear, and secondly, they combine it with a little humor – a ‘perfect fit’ for their audience.
Their e-newsletter WORKS because it is simple, funny, and most importantly, appeals to their audiences, that prioritize their brand mission and strengthen their relationship with their target market.
Also, the graphic is highly shareable, which is also another great email marketing strategy that you should utilize in one of your own campaigns.
Related article: 47 Great Examples of Lol-Worthy Messages that Works all the Time
Email Marketing Example #1: Engage
‘Proper’ use of color is one of the simplest and effective ways to make your e-newsletter content stand out from the crowd. When I am talking about ‘proper’, I am talking about consistency, tone, and understanding the impact of thematic color in your e-newsletter content.
Engage, a digital agency, recently sent out this e-newsletter to their subscribers:
Stands out from all the e-newsletters you must have received recently, right?
It is NOT only just the color yellow; it is the consistency and tone of that yellow that soak all the way from the background to the foreground, and that angled pencil that aligns nicely with the notes.
This type of attention to detail express a quality, making you feel that this brand is well established and knows what it is doing. This email message is a classic example that highlights the importance of taking time to compose your image(s) and getting it right. These images are highly tangible, that JUMPS from page and grabs your attention immediately. If used properly, a well-designed image can dramatically increase your response rates.
Related article: How to Get 1,000 Subscribers List in 30 Days
Conclusion: 5 Creative Email Marketing Campaign You Can Use Today
As you just saw, there are number of ways to be creative with your email messages and get more attention from your subscribers. The good news is that you do not need huge investment or hire a creative team to work on your email campaigns to achieve great results.
All you need to do is understand your audience, know what makes them want to click through your e-newsletter content.
For this, place yourself in their shoes and consider the ‘why’ part of your messaging, and combine that knowledge with some of the examples mentioned above, and you will be on your way to boosting response to your email marketing efforts.