5 Best WordPress Plugins for Email Marketing

  • Did you know that out of 300 marketers, 86% of them use email to promote their business and offers (according to a survey conducted by Gigoam and Extole)?
  • There are over 4 billion email accounts worldwide today, and this number is going to increase to 4.3 billion by the end of 2016, according to Radicati data.
  • 95% of online consumers use email today, and 91% out of them use email on a daily basis.

Overview: If you have a WordPress blog and want to generate over 1,000 new subscribers in your email list, you already know that email marketing is the key. This is especially true if your blog promotes your business. Retaining existing customers is far more cost-effective than finding a new customer, and email marketing is a great way to keep your customers engaged with your brand.

Benefits: For beginners and those who want a simple email opt-in system, using WordPress plugins for email marketing can be a great option. With these best free email marketing plugins for WordPress, you no longer need to use AWeber, MailChimp, or any other email service providers in the market. Not only these top 5 free WP email marketing plugins are FREE, but also takes just a couple of minutes to install – you could be sending customized and beautiful looking newsletters within an hour!

However, if you do not want to use these free WP plugins and are happy to pay a small amount every month to get the most out of your email marketing campaigns, please check out our blog post on 5 Best Autoresponders Examples Every Retailer Should Use.

Top 5 Best WordPress Plugins for Email Marketing:

WordPress Email Plugin #1: SendPress

Top 5 Best WordPress Plugins for Email Marketing - SendPress Plugin
Top 5 Best WordPress Plugins for Email Marketing – SendPress Plugin

SendPress plugin lets you send customized newsletter through WordPress. If you were just starting out, the free version of SendPress is best option for you, as it allows you to easily build and send ‘custom’ newsletters to your subscribers within few minutes. The installation is fast and easy, too (explained below).

Once configured, you can give your newsletter a unique style and then add content. The best thing about SendPress is that everything you require is placed in one easy to access place, and of course, all necessities are free.

The best part is no programming knowledge is required.

Step by step installation through WP Dashboard:

  • Login to your WordPress dashboard (Make sure the WP version is 4.3 or above)
  • Go to menu ‘Plugins’ and click on ‘Add’
  • Search for MailPress plugin
  • Click on ‘Install’ to install MailPress on your WordPress site
  • Next, click ‘Activate’ link to activate the plugin on your site
  • Go to Settings > MailPress Add-ons and activate only required add-ons (not all of them)
  • Next, go to ‘Settings > MailPress’ and fill and save the settings for each tab (General, mail server, test, add-ons, etc)

Once you are done with the installation, click on the Test tab under ‘Setting > MailPress’ to test your settings. (Click here read the 10 minutes quick start guide to sending newsletter using SendPress.)

Download Link:

Click here to download SendPress for FREE!

WordPress Email Plugin #2: MailPress

Top 5 Best WordPress Plugins for Email Marketing - MailPress
Top 5 Best WordPress Plugins for Email Marketing – MailPress

MailPress is another best free email marketing/list plugin for WordPress. It allows you to gather emails and send customized newsletters whenever you want, allowing you to connect with your readers.

Why use MailPress when there already other well-established online services such as AWeber, Campaign Monitor, and MailChimp? Well, first, it does not cost you anything to send emails to your list – i.e. MailPress is 100% free. Secondly, it is very convenient, as you will get to use a complete mailing list solution through your WordPress Dashboard.

Step by step installation through WP Dashboard:

  • In your dashboard, go to menu Plugins, and click on “Add” options
  • Search for SendPress plugin
  • Click “install” to install SendPress through WordPress
  • Click on “Activate” to activate the plugin
  • A new menu “SendPress” will display on your dashboard.

Download Link:

Click here to download MailPress for FREE!

WordPress Email Plugin #3: Easy Sign-Up

Top 5 Best WordPress Plugins for Email Marketing - Easy Signup
Top 5 Best WordPress Plugins for Email Marketing – Easy Signup

Easy Sign Up, as its name implies, creates a simple form to gather your website visitors’ name and email addresses before redirecting them to a your ‘custom’ page. This free email marketing plugin generates a nice- and professional-looking HTML thank-you email that is sent immediately to the visitor once they sign up for your newsletter.

Related article: How to Turn Visitors into Customers With Your Custom Thank You Page

Step by step installation through WP Dashboard:

  • Login to your WordPress dashboard
  • Go to Plugins > Add and search for Easy Sign Up plugin
  • Click on ‘Install’ to install the free email marketing/list management plugin on your WP site
  • Next, click on ‘Activate’ to start using this best free email marketing WP plugin
  • Under the Easy Sign Up menu, click on the settings to configure the plugin

Download Link:

Click here to download Easy Sign Up for FREE

WordPress Email Plugin #4: MailPoet Newsletters

Top 5 Best WordPress Plugins for Email Marketing - MailPoet Newsletter
Top 5 Best WordPress Plugins for Email Marketing – MailPoet Newsletter

MailPoet Newsletters allows you send post notifications or autoresponders through WordPress. Also, you can capture new subscribers through MailPoet Widget on your WP-Powered website.

MailPoet Plugin allows you to create newsletters, automated emails, autoresponders, as well as post notifications while their signup widget allows you to capture subscribers at ease. In addition, you can include your posts, social icons, and images in your newsletters. Not to mention, you can change colors and fonts with just a few clicks.

Step by step installation through WP Dashboard:

  • Login to your WP dashboard
  • Under ‘Plugins’ menu, click on ‘Add’ to add MailPoet Newsletter plugin
  • Search for MailPoet Newsletters plugin
  • Click on ‘Install’ to install the free email marketing plugin for free
  • Next, ‘activate’ the plugin to use it
  • In your WP dashboard, you will see a new MailPoet menu.

Download Link:

Click here to download MailPoet Newsletters for FREE

WordPress Email Plugin #5: Subscribe2

Top 5 Best WordPress Plugins for Email Marketing - Subscribe 2
Top 5 Best WordPress Plugins for Email Marketing – Subscribe 2

Subscribe2 newsletter and list management free WordPress plugin allow you to send customized emails to your subscribers whenever you publish new posts on your WordPress site/blog. The best thing about Subscribe2 is that it is comprehensive email/subscription manager for WordPress sites or blog.

Subscribe2 has integrated ReadyGraph, an optional feature set that automatically grows your email lists. It helps you achieve three major goals of online marketing – i.e. boost online conversion (from site visitors into subscribers), boost viral referrals for your website, and boost return visits to your site.

However, if you want to send HTML emails, then you need to upgrade to Subscribe 2 HTML.

Step by step installation through WP Dashboard:

  • Login to your WordPress dashboard
  • Under ‘Plugins > Add New’, search for ‘Subscribe2’ plugin
  • Click on ‘Install’ and then ‘Activate’ the plugin
  • Under the ‘Subscribe2 > Settings’ menu, configure the plugin to suit your needs, including the email templates and categories that need to be excluded from notification
  • Then, under ‘Subscribe2 > Subscribers’ menu, manually subscribe people as you wish.
  • To create a sign-up form, create a WordPress page first. When creating the page, grab the Subsribe2 token by clicking on the ‘S2’ button accessible on the Quick bar. Make sure the token is on a line by itself – i.e. there is a blank space above and below the token. This token will be replaced by dynamic info.

Download Link:

Click here to download Subscribe2 for FREE

Conclusion : Top 5 Best WordPress Plugins for Email Marketing

So, which WordPress plugin is best for you?

That depends largely on your needs. However, if you were looking to create beautiful newsletters, then we think MailPress plugin might be the best option for you.

On the other hand, if you need something simpler, then Subscribe2 would be a great option. Before pouring out your hard-earned money on these plugins, make sure to figure out exactly what you want to achieve from an email marketing plugin. Check out our post on 7 Things to Remember When Publishing a Newsletter. (Making a list of your desired goals will eventually help you find the best plugin that would be the most useful to YOU.)

Over to you: What do you think about these best WordPress plugins for email marketing? Let us know your ideas in the comment section below.

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