- The “Bait and Hook” Method
- The “Surprise and Delight” Method
- The “Ground and Pound” Method
- The “Countdown” Method
- The “Content and Engagement” Method
Are you still looking for best autoresponder examples for your online business? If you are running your business, chances are you are very busy – i.e. delegating tasks to your staffs, networking with new prospects, promoting your products, services, and other offers, etc – making it difficult to sit down and come up with creative email marketing campaigns for your business without using some programs or tools.
While you might know what to consider when publishing a newsletter and the types of emails you should be sending to your subscribers, utilizing auto-responders will make your life even easier so you can head out and focus on important aspects of your business.
Keep on reading to find five autoresponders every retailer should have:
Autoresponder Example #1: “The Bait and Hook” Method
In this autoresponder example, you will send a series of useful emails that looks like this:
First, you send valuable content – tips, tutorials, “how-to” guides, etc – related to your products and services (the bait), and then later introduce a product or service later (the hook).
Benefit – The bait and hook method simply works because it is very powerful. Not only the content provide valuable information to your subscribers, they also help bring awareness around a particular issue related to your industry, which your product and services will provide a solution later.
*Warning: You need to be cautious using this method though. There is a subtle difference between awareness and hype, and many people do not like getting hype-toned emails. For example, the first few emails, other than the welcome emails, that you send right after new subscribers opt-in for your newsletter has to be carefully crafted so that it does not sound like you are leading your audience into buying a product. If you do this, people will consider to being “spammy” and will unsubscribe from your email list.
Autoresponder Example #2: The “Surprise and Delight” Method
This is another most popular method of grabbing the attention of your readers and increase the open, read, and engage rate of your emails, which looks something like this:
How it Works – Retailers who wants to promote “one-of-a-kind offers” to their customers often send out this type of emails, which makes them feel “wow” and entice them to take action. Examples of great “surprise and delight” autoresponder email message may include sending special offers on your client’s birthday or wedding anniversary or something similar that lets your customers know that you acknowledge and appreciate them, which makes them feel special.
Benefit – When you offer freebies and small gifts to your customers, you establish yourself as a brand who appreciate their customers, which makes them want to be loyal to you and continue to purchase and recommend your product and services.
Tip: Send small gifts such as post cards, gift card, a discount to your store, or any other gift hampers that show you appreciate them.
Autoresponder Example #3: The “Ground and Pound” Method
This method is the most forceful of all mentioned in this post, but also the most effective (profitable) one. As the name implies, the ground and pound method works something like this:
How it Works – You might be scared of sending this type of autoresponder to your subscribers, but in most cases, this method actually works wonders for many website owners. For example, you send these promotional/product emails to an existing customer, which are “upsell” for other products that are relevant to the initial purchase.
Benefit – Your customer have already proven to be a buyer, so they will not shun away your additional promotional emails. In addition, if you want the “ground and pound” autoresponder series to work for you, you need to manage the expectations of your subscribers right from the beginning.
So, if you tell them blatantly to expect promotional emails, those who have signed up for it will expect it – no harm done, right?
Example: If you have a dog-training site, with a newsletter system, that sends tips, ticks, and exclusive deals about particular dog training products and gears, then ground and pound method will be your best option.
Warning – This method works only in certain cases, so you will have to use some “common sense” and think about the particular needs and wants of your audience.
Autoresponder Example #4: The “Countdown” Method
If you want to create a sense of urgency and buzz among your customers around a particular offer, you can send a “countdown” autoresponder just like this:
Benefit – This type of autoresponder comes in handy when you want to create some anticipation, excitement, and buzz around your products and services. It creates urgency in your customers and works wonders simply because it entices them to take action for the pressure that they might miss a potentially great offer!
- Send an autoresponder like this only to your loyal customers and give them a peak of what is to come.
- In your email message, let them know they can take advantage of this offer, as they are the only ones to receive this information.
Keep in mind that you must keep a time limit for the “countdown” autoresponder to work.
Autoresponder Example #5: The “Content and Engagement” Method
We are very sure that you may have heard about this tactic, but let me tell you very few marketers follow this. The “content and engagement” method works like this:
How does it work? There are two component of this autoresponder: the content and the engagement.
The content are the tips and techniques about a particular subject that are not available on your website or blog. This technique helps your subscribers to be on your list and keep wanting for more.
Then, you engage with your subscribers (unfortunately, very few people do it, but we highly recommend that you do it). By engage we mean trying to get response from your subscribers in a few of the emails.
For example, in one of your auto-responders, you can ask your subscribers what blog topics they want you to write about. It will make them feel a part of the content creation process (which they are, because you will be generating many blog posts using their responses as you gain momentum with your website/blog), and it helps them connect with you more personally. Hitting a “reply” button is an action, and any type of action from your subscriber is a BIG win.
Benefits – You establish your credibility as well as build relationships with your contacts, which keep them on your list. Some of the autoresponder take subscribers to a completely different platform (FB, YouTube channel, HubPages, etc) where opportunity for affiliate sales and product sales exist.
By not being aggressive and not promoting anything (as opposed to #2 autoresponder example above), you generate even more open, click-through, and response-rate on each of your emails.
Related article: 7 Types of Welcome Emails to Send Immediately
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