35 Creative Ways to Collect Email Addresses for Your Newsletter

  1. Create a “sign up” call to action button on your Facebook profile page.
  2. Design attractive graphics enticing people to sign up for your email list, and publish them on your social media sites, such as Facebook, Twitter, LinkedIn, and Instagram.
  3. Offer a freebie on your Facebook page that needs an email address submission. Promote on your FB timeline, and make sure to include a social sharing button on the landing page as well as your thank-you pages, allowing your leads to share those offers with others they know.

Do you want to grow your subscriber’s list for e-newsletters? There are tons of effective ways to collect email addresses for your weekly or monthly email marketing campaigns. In this post, we have gathered a list for you to go through so that you have an arsenal of creative ways to grow your list.

  1. Create a “sign up” call to action button on your Facebook profile page.
  2. Design attractive graphics enticing people to sign up for your email list, and publish them on your social media sites, such as Facebook, Twitter, LinkedIn, and Instagram.
  3. Offer a freebie on your Facebook page that needs an email address submission. Promote on your FB timeline, and make sure to include a social sharing button on the landing page as well as your thank-you pages, allowing your leads to share those offers with others they know.
  4. Add calls-to-action and URLs in your YouTube videos enticing people to enter their email addresses for your list. Also, include links to major landing pages in the text description field of each of your YouTube videos.
  5. In the main navigation bar, include your email sign up form.
  6. In your personal email signature, include a URL to your email opt-in form.
  7. Promote your offers and email sign up via your Google+ profile page by utilizing your Google+ updates and Google+ “About” section.
  8. Place a newsletter sign up check box to every form you have on your website, blog, or a retail store. Also, ask your company staffs to mention the benefits of signing up for your email newsletters (discounts, event reminders, informative content, free offers, etc).
  9. Visit a local exhibition or a networking event and bring along a newsletter email sign up book or clipboard. Better, bring your iPad or Smartphone with you. Talk to each person and ask him or her to sign up for your email list. If you receive a business card, make them sign up for your list in exchange.
  10. Organize your own events such as educational panels, meetups, hackathons, conferences, and collect email addresses through the online registration forms.
  11. Send an email with a link to an online webinar and ask them to enter an email address to watch the content.
  12. Use paid advertising services such as Google AdWords to link to your landing pages with an email sign up form.
  13. Create new lead generating offers – like a free e-book or whitepaper – and ask your visitors to submit their email addresses in order to download it. (Need more ideas? This blog post lists 27 ways to create lead generating content in 3 hours.)
  14. Create a free online resource, tool, or software and have visitors enter their email addresses to access it.
  15. Create a campaign on Twitter to promote a free offer such as a 50-page PDF e-book or any other resource to your visitors that requires an email address to unlock. (Click here to read our 5 Creative Email Marketing Campaign You Can Use Today post)
  16. Give away freebies such as samples, a free how-to guide, a consultation, infographics, how-to video, etc. Make people sign up for your newsletter to access it.
  17. Get referrals. Ask your customers to encourage their friends, colleagues, bosses, and GFs to sign up for your email list. In exchange, offer them a discount.
  18. Include your email sign up form on your LinkedIn profile page and sponsor it.
  19. Include a sign-up form on your Twitter profile page description.
  20. Create a share-worthy email content. Make sure to create an amazing content if you really want your people to subscribe to it or even forward your emails to their friends, family, boss, ex-boss, ex-GFs that are not already on your list. (Read our 7 Emails You Should be Sending Your Subscribers post.)
  21. Run an online content such as a free giveaway (mentioned above) on your website, blog, or social media sites, and ask visitors submit using their email address.
  22. Revive your old and decayed email list with an opt-in campaign. Create an engaging message and sent it to your old user list enticing them to re-opt-in. Remove all the contacts who do not respond. But you ask, “Isn’t sending email to ‘inactive’ users spamming?” No, that’s an email marketing myth that you should stop believing.
  23. Send a postcard. If you have a list of contacts without email addresses, send a direct mail offer that can only be unlocked when the recipients sign up for your newsletter.
  24. Use a lightbox on your site or blog. Whenever someone tries to leave your site, display a lightbox and ask your guests visitors to sign up.
  25. Ask people for their email addresses over the phone. If people call your business, do not put the phone down until you ask them for their email address for your email list.
  26. Include a ‘forward to a friend’ link in all of your email messages.
  27. Give rewards to your employees. Offer them special gifts, free coupons, or financial rewards for bringing in new subscriber to your newsletter.
  28. Include a sign-up form, a call to action, or a link at the end of each blog posts on your website.
  29. Include a sign-up form in the footer and/or sidebar of your site.
  30. Include a sign-up form in your company’s ‘About Us’ page.
  31. Ask all your staffs to include a link to a sign-up form in their signatures that will direct people to a landing page with your email sign up form.
  32. Place a small fish bowl on the reception desk, and ask every visitor for their business cards and permission to use their email addresses for your newsletter. Then, every week, host a prize giveaway event of your product and inform about it in your next email newsletter.
  33. Optimize your website for certain keywords in your industry (try to target local keywords as opposed to vague and broad keywords). You want your website to appear in search results of Google, Yahoo, and Bing when people are searching for your products and services. This will help your website and sign up form found easily.
  34. Offer “Newsletter Only” special discounts. Mention about it on your landing page with opt-in form, blog posts, and/or your social profiles. Make sure you use those offers only in your newsletter, and not anywhere else.
  35. Visit your local chamber of commerce office (or look for their official website using Google). Email the member list about your business, services, and do not forget to add a link to your sign up form page.

Now that you know how to collect email address of readers/visitors on your site, you might also be interested to learn 7 things to remember when publishing a newsletter which will dramatically improve the deliverability, open- and click-through rates of your emails.

Related article: How to Get 1,000 New Subscribers Under 30 Days?

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