- For every$1 you spend on email marketing, it generates, at least, $38 in return.
- MailChimp suggest sending emails between 1-3pm (2pm to be exact) as it is safe and reliable in getting it opened, read, and clicked.
- Sending a ‘welcome email’ right away (within 48 hours) is considered an effective tactic to engage your subscribers.
- Make your subject line, clear, short, simple, yet punchy. Use as few words as possible – less than 50 words. Avoid CAPITALIZING EVERYTHING.
According to a report published by VentureBeat, an astonishing 1,876 businesses across 43 different industries, including SEO, sales marketing, mobile analytics, video marketing, and dozens more exists today. What is even more surprising is that many of these categories did NOT exist in that report just one year before.
There is only one category that continues to persevere over time – email marketing.
The reason for this is very clear – for over 10 continuous years, email marketing has been generating the highest return on investment (ROI) for marketers and business owners. For every $1 you spend on email marketing, it generates, at least, $38 in return. It also gives marketers and business owners more reach of all the ‘channels’ available to them.
In spite the abundance of marketing tools available for marketers, email marketing has been the number one choice for many.
In this article, we will unleash 11 powerful email-marketing tips to get your emails opened, read, and clicked:
Tip#1: Make it Easy to Subscribe
Include a sign-up form displayed prominently– at the top sidebar – on your homepage, blog, social media profiles (ask your followers to sign up), or anywhere else where your visitors/customers are active.
Additionally, you could use a popup, but be careful not to annoy your users.
Do not include more than 2-3 fields. Include a field to collect name and email address, and perhaps a field to collect their birthdays (to send gifts or special offers). Additionally, you could also invite them to join groups.
To grow your opt-in list, offer something in return – free exclusive content, training, coupons, or e-books on a particular topic – for signing up.
Related article: How to Get 1,000 New Subscribers Under 30 Days?
Tip #2: Send Them a ‘Welcome’ Email
It is always a good idea to remind your subscriber why they are on your list. Let them know there are good things heading their way by sending a ‘welcome email’ to every new subscriber. It is not only polite, but it also means there is no disagreement as to whether they have signed up or not to be on your list.
If possible, send them an exclusive content or special offer, as a way of thanking them for signing up to your opt-in list.
Related article: 7 Types of Welcome Emails to Send Immediately
Tip #3: Let them Know What to Expect
It is very crucial to let your subscribers know what they could expect to receive from your email and how often. Maybe you want to send them updates about new offers, daily deals, e-commerce sales, or weekly tips.
Include all this information about what they can expect on your signup form, so your potential subscriber can decide whether they want to be on your email list or not.
Related article: 5 Creative Email Marketing Campaign You Can Use Today
Tip #4: Work on Your ‘Subject’ Line
Think about your wordings carefully. Ask yourself ‘would I care to open that?’ and rewrite your subject line until the question no longer applies.
Make your subject clear. Keep it short and simple, yet punchy. Use as few words as possible. Avoid CAPITALIZING EVERYTHING. It means you are shouting at your ‘loyal’ customers.
Avoid using names in the subject line. It is fine to include names while sending an email to your loved ones, but when brands do this, it turns off many prospects. Instead, personalize your subject line to recipient’s city or town … if you serve local customers.
Make your subject line unique, even if you use the same newsletter template every week. Make sure the subject line is relevant to the content of that particular email.
In addition, offer them something. Use urgency – i.e. a ‘today only’ deal or a limited stock or availability. Hard selling may scare people off, but there is nothing wrong sending a genuine deal. Try sending out different offers to see what works.
Related article: The 7 Best Email Subject Line Styles to BOOST Your Open Rates by 47%
Tip #5: Make it Easy for them to Unsubscribe
Just like for subscription, make it easy for them to unsubscribe from your email list.
Besides being a legal requirement, it gives a positive experience of your brand and is a sound marketing tactic. After all, why would you want to keep sending out an email to people on your list who have no genuine interest in receiving them?
If it is difficult to ‘unsubscribe’ your subscribers may start to complain, leading to poor response rates.
Tip #6: Be Consistent
If you have promised to send out a weekly newsletter, then ensure that your emails are sent out every week. If people are expecting it, it is not going to look great when it does not show up.
Related article: 7 Things to Remember When Publishing an E-Newsletter
Tip #7: Test, Experiment, Repeat & Rinse
It is only through continuous testing, experimenting, repeating and rinsing that you will know what email is frequently opened, read, and clicked.
Always send a ‘test email’ to make sure everything is working. You might also catch any mistakes that you might have failed to notice. Split testing, for example, is a great way to do email testing.
Tip #8: Timing
The best time to send your email campaigns, as accepted by the email marketing community, is during the daytime when people are still awake and not sleeping.
Do not send your email on Mondays. Why? Well, your subscribers are already annoyed about the end of the weekend. They walk into their office and check their mail flooded with emails that they signed up few days ago. What do you think the first thing they will do? Hit the ‘delete’ message, of course!
Likewise, do not send emails on Fridays. Your people are already caught up running errands and going on adventures, so, your emails will have low open rates.
Just to be safe, send event-oriented emails 3-5 days before the event date. While it is true that 23% of emails are opened, read, and clicked within 60 minutes after they are sent, there are some people who may not check your email until a day or two.
Everyone’s favorite days to send email campaigns are Tuesdays, Wednesdays, and Thursdays.
In addition, sending out emails in the mid week and mid day tends to perform better. MailChimp suggest sending email between 1-3pm (2pm to be exact) because it is safe and reliable!
Related article: The Shockingly Best Time to Send Your Email Newsletters
Tip #9: Do NOT Spam
Many beginners in email marketing send spam without knowing. But if you want to avoid trouble, read the CAN-SPAM act once.
Put it simply, you can send email only to people who purposely subscribed to your email list. That means if you gathered email addresses for an event invitation or a lunch giveaway, then you certainly do not have permission to send newsletters unless you made it clear at sign up.
For this, include an ‘unsubscribe’ link in every email you send. Also, remind your subscriber how they got on your list in the first place.
Tip #10: Make it Relevant
Send content that people want to read. Sending relevant content will keep your readers engaged, and engaged readers look forward to your email newsletter and share it with their friends. If you were stuck, read our post on 7 Emails You Should be Sending Your Subscribers so that you engage your audience and build trust to boost both open and click-through rates.
Tip #11: Make it Mobile-friendly
Everyone knows that mobile marketing is the trend now, and as a result, your emails has to be mobile-device friendly. A lot of us have mastered how to make sure our emails display properly on desktop computers, but how do we display them correctly on a 7-inch or less portable devices? For this, we require a different approach rather than using the same old traditional email design.
However, making your email mobile friendly is not a rocket science. In fact, it is very straightforward.
Create a mobile version of your email. On your regular email, place a link to the mobile version, prominently displayed at the top of your email. Or, you could build a separate mobile-friendly version. Also, keep your email width less than 600px. Use larger font size (at least 13pixels font size). Make your content brief and accurate.
Related article: How to Optimize Your Emails for Mobile Devices – 5 Effective Tips
Do You Have Any Suggestion?
That is a big list of email marketing tips for you to get started, but we could have missed something important as well. Let us know (comment below) if you have heard or used any email marketing tips for beginners that we did not mention in this post.