Email marketing has evolved to become one of the most cost-effective types of direct marketing. It is fast and cheap, but the most important thing is it has opened a secret door for marketers to keep track on their customer’s buying behavior in a way that wasn’t possible before. Today, many new organizations are using fancy […]
Daily Archives: April 26, 2017
Which metric is super important for your email campaign? Well, if you said open rates, you’re 100% on track. And let me ask you: what could be the second most important metric? The answer is quite simple. It’s the click-through-rate (or CTR for short) of your email. You see, you may always get a stunning […]
Email marketing remains a strong marketing tool despite the humongous popularity of social media like Facebook and Twitter. In fact, emails are proven to be more responsive. Email marketing is used by 82% of B2B and B2C campaigns. And a crucial part of email marketing is email lists. Check out an interesting article why Email marketing […]
You probably already know the import of having a squeaky clean email list as ISPs, email protection software, and spam filters maintain a threshold for spam reports, unsubscribe requests and bounce rate. If these thresholds are exceeded, your email may be blocked let alone your campaign. And not cleaning your email lists regularly can lead […]
How often do you hear that buying lists is a crazy idea? The answer would probably be many times. However, what no one tells you is that many big organizations almost habitually purchase or rent out email lists for their marketing campaigns. There have been companies offering email lists since the very beginning of the […]